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Ford to stop sharing common platforms with Mazda

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Posted Dec 9th 2009 5:45PM by Brian White @ bloggingstocks.com

Ford Motor Company has had a long relationship with Japan's Mazda, and the two automakers have shared technology, manufacturing and automobile platforms for decades now. That, however, may soon come to an end.
Ford has signaled its intention to design and manufacture by itself in the future. This isn't necessarily bad for Ford, but it's a crush to Mazda.

Ford, the only U.S.-based automaker that not only did not take a government bailout, but is overall doing quite well, wants all its engineering investment to be solely its own, according to Ford Americas President Mark Fields. As Mazda goes it alone, the Japanese automaker may find it hard to introduce new models. It will have to conceptualize, design and manufacture them on its own.

This is yet another good step for Ford. Since hiring former airline executive Alan Mulally three years ago (with a hefty pay package that seems to have been worth it), Ford has been making all the right moves lately. Its Fusion and Focus small cars are selling incredibly well and are on par, quality-wise, with anything in their respective classes.
Ford and Mazda may continue small-car development together in the future, according to Mazda CEO Takashi Yamanouchi. But, in all reality, this is the end for Mazda. Competing on its own with the likes of Toyota and Nissan won't be even close to easy -- and those are just its domestic competitors.

 

 

Last Updated ( Thursday, 18 February 2010 14:58 )  
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